so until true choice emerges, which is the consumer has the ability to pick and choose what they want to pay for, i don't think these attempts are really true alternatives or credible alternatives for the consumer. consumers aren't stupid. they understand that if if you' going to have somebody pay $200 for a monthly fee and you watch seven or eight channels there's not a value proposition that makes any sense, whether or not you can watch on your ipad, right? the aereo is a first approach doors moving people away, creating an alternative, giving them the choice to say, hmm, if you watch less programming than average people watch, you know, seven or eight channels, why do you want to pay for 500. make a choice. >> aside from the bundle question, chet, is there any doubt in your mind that this battle between you and the big media companies is, in fact, going to go to the supreme court? >> i have no idea what the trajectory is going to be. i think, you know, my focus, and very stepwise person.